Setting the brand in motion
Brand: London & Country
The Challenge:
London & Country are the UK's largest Fee-Free Mortgage Broker & Advisers. With over 170 awards and offices in Bath, Newcastle upon Tyne and London - L&C helps tens of thousands of people find each year to apply for the right mortgage and life insurance. Following a complete rebrand of the business London & Country needed an agency to help them take the brand and express this out across their business.
Design Solution:
After getting to grips with the new brand and amending it to work in the real world we started applying it across every touch point between the business and their customers. Adhering to the brand guidelines we worked closely with various teams to align L&C's creative expression of the brand across a range of design requirements. From brochures and advertising to interior design and external signage we created impactful, eye-catching and on brand designs that would resonate with the target audience.
"We were looking for a local agency to help us implement our new brand identity and appointed Bopgun because we were impressed with work they had previously done. We have been delighted at how they have interpreted our brand guidelines and really helped us bring our new identity to life across print material, promotional items, advertising and our premises. But it’s not just the creativity and quality of what they do that is impressive; they are really engaging, totally organised and deliver to tight deadlines."
Jane Harrison MD at L&C Mortgages
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