Why you need a Google Business profile

What is a Google Business profile?

A Google Business profile, formerly Google My Business, is a free tool for local businesses to create an online profile. This marketing platform means you can compile all the information about your business in one place, such as photos, telephone numbers and business hours. The data lists on Google for visitors to view.  

One of the significant features of a Google Business is that it works based on location meaning your business will show up on the local search. 

How it works…

You’re in a new place, desperate for lunch, but where do you go? You grab your phone from your pocket, on auto-pilot and type into Google “food near me”. Then, by magic, a whole listing of restaurants, all in the nearby area, pops up with ratings, photos and even a menu. 

We’ve all been there. Thanks to Google Business profiles, this option is available for anyone wanting to find an establishment in their local area. Having your business show up on Google search this way for customers to find increases engagement and provides you with a digital presence. 

So, what are some of the other advantages of having a Google Business profile?

Google Business profiles have access to valuable insights. Therefore, you can track how users find and interact with your business if that be through Google Search or Maps.  

Did you know with a complete profile, customers are 2.7 times more likely to consider your business reputable? The more people trust your business, the more they will engage with links, promotions and products or services. One way to entice your customers to engage is by including photos on your profile. Those that contain images receive 42% more requests for directions on Google Maps in comparison to profiles that don’t.

On Google Business, you have the option to manage reviews. While, of course, you want your feedback to be glowing, sometimes having constructive criticism is beneficial to make your business look authentic and not fabricated. Acknowledging and replying to your reviews boosts visibility in search results while building customer trust. It’s also a direct way to communicate with your customers and express appreciation for their feedback or that you’re working on resolving their problems. 

In conclusion

Creating a digital presence without having to set up a website is handy for any business, even more so if you’re a small company or newly starting. The fact you can manage reviews, hours, and directions all in one place not only makes your life easier – but also customers, which is why you need one. Work smarter, not harder!

Perhaps you’ve already got a Google Business profile, and you’re looking for the next step to expand your online presence but don’t know where to start. Maybe it’s time to create a website or promote one you already have. Luckily, whatever your need, we’re here to help. Drop us an email and we can help grow your business.

Learn how to create a unique customer journey to improve business performance by reading our blog post.