Why should you use Facebook Instant Forms?
30th January 2023
We’ve all heard of Facebook ads, but what about Facebook Instant Forms?
What are Facebook Instant Forms?
Facebook Instant Forms is an innovative new tool that enables Facebook business pages to quickly and simply build and share forms for different purposes, from gathering consumer feedback to monitoring sales leads. No HTML, CSS, images or JavaScript is needed, making it incredibly simple and ideal for beginners.
The Instant Form is used in a lead ad and skips the longwinded process of directing a customer to a landing page and then hoping they sign up for your form. The process is so efficient that your consumer doesn’t even need to leave Facebook (sneaky Mr Zuckerberg).
What are the benefits of Facebook Instant Forms?
- Information is auto-filled in the form field for users.
- Saves consumers time by using their mobile device rather than a paper form.
- Quick process.
- Easy to create.
- Lead generation
It’s not only convenient for users, but it’s also handy for you. You can save time and money while gaining access to potential customers.
Different Types of Facebook Forms
More volume
If you choose this option, users can efficiently enter their information into a form on a mobile device – these forms are ideal if you’re trying to build an email list! This is the default option when you create a lead ad.
Higher-intent
These forms add an extra step for the user to check the information they’ve submitted was correct – it’s a nice added touch for customer experience.
Custom forms
Custom forms allow you to be more specific with your form. You can modify the colour scheme to match your brand identity and use images that are relevant to your cause.
Using Facebook lead forms to improve customer experience
For one of our clients, Martin Grant, we used Zapier alongside Facebook lead ads to speed up response rates and improve customer experience.
Between their website and Facebook lead forms, 400 emails were sent instantly after contact with a user. Facebook lead ads proved the most effective point of call, with 383 users signing up this way. Not only that but there was an impressive delivery rate of 98.3%!
Conclusion
If you are advertising on your Facebook page, why not include an added personal touch to your ads using Instant Forms? While it enhances customer experience, it is also an efficient way to collect data, saving your business time and money.
But what if you don’t have the basis of your Facebook advertising sorted? If you need help starting your Facebook advertising campaigns, contact us today, and we can lead the way. Feel free to check out some of our previous work here.
