Whisking up Branding for Kitchens by Nolte
7th September 2023
Kitchen Branding: From Saltford to Nolte
Formerly known as Saltford Kitchens, Kitchens by Nolte embarked on a transformative journey, seeking an entire branding refresh to represent the face of their new business. They came to our design agency, seeking expert guidance in branding for kitchens and facing several challenges in redefining their identity and positioning themselves in the competitive market.
Rebranding from Saltford Kitchens to Kitchens by Nolte meant creating a new identity. Therefore, they needed a fresh, modern, sophisticated identity that resonated with their target audience.
Kitchens by Nolte wanted their branding to extend beyond mere kitchen designs. They sought a brand that truly captured the essence of what a kitchen signifies – a place where families bond, friends connect, and culinary passions thrive. Transforming this vision into a cohesive and appealing brand identity was a creative challenge.
The brand aimed for sophistication and warmth, appealing to quality-seeking homeowners. Achieving this while retaining a sense of warmth and approachability required a delicate balance in design and messaging.
Kitchens by Nolte desired to incorporate personal touches that made their brand stand out. They wanted the brand to evoke emotions and connections, creating a lasting impact on their customers.
Our solution
From brand guidelines to a website, we put our chef’s apron on and got to work on this masterpiece.
Instead of merely focusing on kitchen designs, we set out to envision the very essence of what makes a kitchen.
From the heart of dinner parties to the clinking of glasses, we infused these personal touches into every aspect of the brand identity, resulting in a sophisticated and clean aesthetic that genuinely captures the core of Kitchens by Nolte.
Skillfully crafted with clean and clear fonts – Arial Black and Arboria Book – the logo emerged as the centrepiece of the brand, embodying a timeless and refined style that symbolised their commitment to sophistication.
Accompanied by the powerful slogan “The Heart of Your Home,” the logo took on a deeper meaning, emphasising the central role of Kitchens by Nolte in curating cherished memories within every household.
Once we sauteed the brand to perfection, we got cracking on the website. We understood the significance of showcasing the exquisite kitchen ranges while enticing visitors to book showroom visits. Our strategic use of carousels and modules skillfully guided users through the website, captivating their attention and enhancing user engagement.
Additionally, we implemented strategic calls to action direct visitors to book appointments, bridging online exploration with in-person experiences.
Final food for thought…
In the end, our thoughtful approach and creative solutions towards kitchen branding breathed new life into Kitchens by Nolte’s brand resulting in an amazing increase in the first month of engagement time by 116.67% compared to their old website! Each element, from the logo to the website, worked harmoniously to invite their audience on a culinary journey, making their brand indeed the heart of every home.
So, if you’re looking to spice up your brand, don’t hesitate to get in touch.
We are a design agency based between Bristol and Bath, passionate about delivering meaningful & lasting results. To find out more about how to contact us, click here.
