What is an SEO Audit and why is it essential for your business?
31st July 2019
What is an SEO Audit?
Firstly, before we get into why SEO is so important, let’s talk about what an SEO audit actually involves. There are 4 stages – technical analysis, on-page analysis, off-page analysis and keyword research. To help you understand further let’s break down each stage in a little more detail.
Technical Analysis
Initially, you need to determine if your website is working as expected. Any number of technical issues could lower your search ranking. Including key aspects such as ensuring you have optimized your site speed and checking that all pages can be indexed. If you have relocated or even deleted content crawlers will be unable to access the page and ultimately lower your overall ranking. Another key aspect is to ensure that your website is mobile-friendly due to Google’s new indexing algorithm.
On-Page Analysis
The refers to the way your pages have been written and structured. For example, a good URL with the page keyword included, meta descriptions to help impact conversion rates and optimized images are all key to a good ranking.
Off-Page Analysis
Ultimately this comes down to the actions taken outside of your own website. Natural links and self-created links along with social media marketing will impact your rankings within a search engine results page. Proving to Google the popularity of your content will go a long way to helping your overall SEO ranking.
Keyword Research
This is a core part of SEO which identifies the keywords and phrases that users enter into search engines to help define where you rank. By understanding the demand for specific keywords and phrases you can plan your content strategy to reflect potential visitors searches allowing your website to appear higher in the results page and therefore driving more traffic to your website.
Why is an SEO Audit essential for your business?
An SEO audit will give you the knowledge to create your SEO strategy. Or if you already have one, to update it so it reflects your current business needs. It is used to determine a number of things in regards to where your website is performing well and where it could be improved. Of course one of the main benefits is determining where your website currently stands on a Google search page. This is key if you want to stay above your competitors!
Contrary to belief, an SEO audit is beneficial for all websites, not just new websites. It’s important to ensure you are regularly getting SEO audit updates. If your website is becoming a little dated you could find yourself with a decrease or lack in organic search traffic. Not only that but the internet is dynamic and technologies are constantly developing. Links on your website break and search engines repeatedly update their algorithms. Resulting in a need to regularly check and ensure your website is established to the best of its ability.
If you feel like your website is in need of a professional SEO audit, let us help. One of our SEO experts can help you to find out what issues you may have and what you can do to improve your site. Don’t let bad search rankings affect your business, get in touch today! studio@bopgun.com +44 (0) 1225 351715
