National Coding Week: Why a Web Developer Is a Digital Marketer’s Best friend

Digital marketers, have you ever had a brilliant idea for your website but lacked the coding skills to bring it to life? This National Coding Week might be the perfect moment to talk about the value of having a skilled web developer by your side, whether in-house or outsourced, to collaborate with you and iron out your HTML concerns. At Bopgun, I’m fortunate to have an in-house web developer.

The Need for Speed

We all know how fast-paced digital marketing can be. By the time you’ve scoured through endless WikiHow articles, that trend you were chasing may have already shifted.

But not this time. Enter the in-house web developer, your coding ally. Picture this: you brainstormed a fantastic concept for your website today; tomorrow, it’s a reality. No more days or weeks spent grappling with code syntax – your in-house web developer has your back.

Case in point, our recent discussion about featuring blog posts on Google News. Within a day, I had a sitemap in my inbox, and the technical intricacies were deftly handled by our in-house web developer. This level of speed and agility is a true asset for any marketer.

Crafting Seamless User Experiences

However, it’s not just about speed; it’s also about crafting seamless user experiences. Take, for instance, the recent overhaul of our blog template. A single conversation, and voila, I had a sleek two-column layout and a captivating carousel at my disposal, allowing me to add a personal touch to our blog posts. It’s not just about bolting on new features; it’s about ensuring that the user experience remains nothing short of extraordinary.

Web development and coding go beyond mere construction; they are the architects of user experiences. While having a shiny new module to experiment with is exhilarating, if it stumbles on mobile devices, it’s not going to work. The role of a web developer involves juggling a multitude of tasks, including the crucial responsibility of ensuring responsiveness across all devices. During this National Coding Week, it’s about time I gave our in-house developer, Lloyd, the recognition he deserves.

Web Developers as SEO Allies

Let’s delve into SEO, another crucial aspect of a digital marketer’s job. Having a skilled web developer on board means that when I conduct audits of our website’s health or a client’s, we can collaborate to formulate strategies for improvement. Whether it involves implementing lazy loading or fine-tuning caching, these tactics work hand in hand to elevate website speed, thereby boosting our SEO efforts.

Conclusion

In conclusion, during this National Coding Week, I want to highlight how fantastic it’s been as a digital marketer to have our in-house web developer. They turn our ideas into reality in no time, customise our websites, and help us excel in the world of SEO. They are a fundamental part of any successful team.

As we celebrate National Coding Week, it’s the perfect time to express our gratitude to them for all they do to keep us ahead in the digital game.

If you’re a marketer who doesn’t have an in-house web developer on standby, have you ever considered reaching out to an agency and setting up a retainer? This could be the perfect solution for you; contact us today and see how we can help.

We are a design agency based between Bristol and Bath, passionate about delivering meaningful & lasting results. To find out more about how to contact us, click here.