How subscription services have taken over (and why we’re not mad)
15th March 2018
In today’s world there is a subscription service for just about everything you could think of. From recipes and meal plans to entertainment such as Netflix and concert tickets. We are officially in the age of the subscriber, with a consumer able to subscribe away every aspect of their lifestyle. But why are we so invested in subscribing? Well the main reason seems to be convenience. The ease of getting what you want sent straight to you for a small price is a growing luxury. Let’s break down the top 3 subscription services and products to understand just what it is that makes us want to subscribe.
To be Entertained
We spend a lot of time in front of our computers and phones. So, when we do, sometimes it’s nice to be entertained. Netflix are taking full advantage of this by dominating phones, laptops and even televisions. However subscribing can also be a means of getting your entertainment at a premium level. For example Spotify is available for anyone, provided you can deal with adverts that pop up every 30 minutes. Alongside the removal of adverts their are other benefits from subscribing to Spotify’s premium service that means most people are jumping on the bandwagon.
To be Educated
A great way to read relevant and interesting news without having to search for it is e-newsletters. Certain magazines or online sites will send you relevant content when you subscribe to their newsletter. Whether this is daily, weekly or once a month, educational newsletters appeal to anyone wanting to learn more on a particular topic or industry. Waking up in the morning with an email giving you your daily updates is a convenient way to receive news without the effort of search.
To get Deals
Everyone loves a good deal and many people sign up knowing they will receive exclusive prices and vouchers. O2 reward their customers loyalty by getting the best deals with O2 Priority, as well as access to concert tickets up to 48 hours in advance. Other subscription based companies such as BirchBox will physically send you a box with their top beauty items for the month. This is hugely popular because customers get to try products for a fraction of the price and see what they like. The idea of self-indulgence delivered almost like a monthly birthday present is a clever technique a lot of subscription based companies use.
So why do we love a good subscription?
It’s no wonder subscription based services are in such demand, convenience is key in today’s era. It’s a luxury to receive hand-picked products and services, which then arrive on either our doorstep or on our screen. We experience these subscriptions almost as gifts and favours. Plus the added bonus of not having to put in the effort of the search.
Did you miss our last Blog Post on Customer Journey Mapping – Find out why you need one!
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