Essential On-Page SEO Factors You Should Know
18th May 2021
Any successful SEO presence involves a variety of factors that impact your website’s performance. Some of these factors are on-page SEO while others are categorized as off-page SEO.
In this blog, we will explain the importance of on-page SEO. Along with the essential factors you need to implement to achieve more organic traffic. Once these factors are in play your website will gain a higher status of authority and expertise.
Improving your reputation in terms of SEO will alert search engines such as Google and Bing to notice that you know what you’re talking about. Therefore prioritizing your site over other less optimized sites for relevant search queries related to your website’s content.
As a result of your efforts, you can increase your brand awareness. More people visiting your site organically = increased number of users interested in your business.
What falls under On-Page SEO?
Some of the most common on-page SEO practices, and the ones we’ll talk about in more detail, include optimizing internal links, the user experience, and the content on your site.
Internal Links
Exactly as they sound, internal links are links that sit within your content that takes a user to another section of your website. They are important to SEO as when used strategically, internal links can send page authority to key pages.
Not only does internal linking add value to Google, but also to your reader. Taking the time to add links to further relevant reading increases the value of each piece of content to the user.
Content for SEO
One of the biggest on-page SEO factors is content. From your functional content to your more creative content. Optimizing your content, specifically, the quality will help search engines rank your site higher. This links back to the expertise we talked about earlier.
It’s also important to ensure you include relevant keywords throughout the copy on your site to help Google match search queries to those keywords you have used. Look to target keywords with a variety of search volumes to ensure you reach the right audience.
User Experience
It’s something we at Bopgun bang on about all the time – User or Customer Experience. In terms of SEO, you should be asking the following questions.
How long does your site take to load?
Are your images optimized – in file size and with alt tag attributions?
Is your site easy to navigate?
These are some of the key ranking factors that big search engines will be looking for. Don’t forget to check your site across all devices including tablets and mobiles. There are lesser factors that should also be considered such as the use of relevant page titles and h1, h2 tags, etc…
While we have covered some of the key elements that make up on-page SEO, there is still more that on-page SEO encompasses. But by making a start and focussing on the points mentioned you can start to create a noticeable difference in your organic traffic.
