How is e-commerce adapting to today’s challenges?

As time goes on, online shopping is gaining popularity. The appeal from shopping for the comfort of your sofa is undeniable. Need a last-minute outfit for the weekend? No problem with next day delivery guaranteed. With today’s sudden and unprecedented challenges people are being forced to shop online to get what they need.

At the start of lockdown food and drink, sales rocketed, as you would expect. But so did sales of beauty and clothing. The increase in workers being furloughed meant a demand increase for toys and hobbies for consumers to entertain children and learn new skills.

This has presented a unique opportunity for e-commerce brands as customers are actively searching and needing them right now. By now it is clear the current climate will bring a long-term boost for e-commerce businesses.

While present challenges will pass, consumer behaviours are likely to continue. Especially if you have a great customer experience in place for your online consumers. Provide a great experience and they will continue to purchase from your online store.

There are still a number of things available for you to boost your e-commerce sales even further. Whether you are already online or not we have some tips to help you either way.

Already Online

As we mentioned it’s important to ensure you have the best possible customer experience. Take the time to map out your customer journey and remove any friction. We have a post to guide you through that here. This will help you to optimize your website for higher rankings, increased traffic and conversions.

If you have the time and the budget then level up your e-commerce offering by going multichannel. Make your product available across various platforms. Places such as Amazon, Facebook Shopping etc… By allowing your brand and product to be in as many places as possible you will be everywhere your customers want you to be.

Not Yet Online

With so many companies making the move to digital can you really afford to not have your business online? By being present online you can tap into not only existing customer demand but create one. If we still haven’t convinced you there are other ways to help keep your business afloat during these challenging times. Offer gift cards for products that can be booked, paid for, and redeemed later.

If you want to take the next steps to build your digital empire, get in touch to see how we can help you.

Want to keep reading? You might also be interested in Can small businesses afford not digital presence?