Dovetail name Bopgun as their creative agency partner

Dovetail Services has appointed Bopgun to help develop its groundbreaking new online subscription management software

Dovetail is one of the UK’s leading providers of subscription management and fulfilment services, working with hundreds of clients including some of the country’s largest publishers. It is owned by Dennis Publishing and Immediate Media, both of which are also Dovetail clients.

Having recently redesigned Dovetail’s website, Bopgun are now their named creative design agency partner, and will be playing a key role in the development and promotion of a groundbreaking new software platform.

The new cloud-based platform will transform the way publishers can manage their online subscriptions, and Bopgun will be working closely with Dovetail to create a product brand and a strategic approach to presenting and marketing the benefits for clients.

This is a key project for Dovetail, and we decided to enlist Bopgun for two reasons. First, we were very pleased with the work they did on our new website, and secondly we feel that the directors’ backgrounds in publishing mean that they’re a creative agency that really understands subscription businesses and the needs of our clients. They add a new dimension to our in-house team and are a perfect fit for this project.

Nigel Hearth – IT Director, Dovetail

We’re delighted to be further expanding on our partnership with Dovetail, and especially excited to contribute to such a critical project. Having worked with so many publishers – and indeed used subscription management services as a client ourselves – we feel we’re perfectly placed to bring some practical working knowledge as well as creativity and marketing nous to the Dovetail team.

David Mathews – Commercial Director, Bopgun