Bopgun appears in net magazine

Each month net magazine holds a design challenge to encourage creative solutions from 3 chosen designers. The brief differs from month to month and gives the designers a short period of time to design up a few images with supporting copy to explain their solutions. This month, our creative designer Sam Atchison has been chosen to submit a solution to the magazine’s challenge. Checkout the brief that was set and her solution below.

The brief

We’d like you to design a website for a ride sharing service (for example, www.blablacar.co.uk) that helps people to reduce their transport costs by sharing journeys. You could focus on commuters, or help people to find travel buddies for particular events such as festivals or sports matches; it’s up to you.

The solution

I wanted to create something that was a little different from the conventional car sharing sites out there, and from my research, I found that there was a gap in the market in regards to specifically focusing a car sharing service on a certain audience other than commuters. So decided to focus this brief on entertainment car sharing, such as festivals, gigs, conventions, fun runners etc. Being a festival goer myself from music to film, I’ve always wished that there was a lift share facility that would enable us to interact with fellow fans, but had always come up against many travel issues. Cheers Drive, focused specifically at the South West of the UK, named after the Bristolian expression, is a car share service that offers users to not only save money and the environment, but also the opportunity to connect with fellow festival goers. Lowering drink driving, the site opens itself to synergy crossovers from such sites as Ticketmaster that could give discounts and take the environmental label as well as getting people together. 

 

The brand features such bolt ons similar to a cinema, where you can pick where you sit in the car, air con, music preference and smoking or non smoking that all come at a slight extra cost but also gives discounts for middle seats and less leg room options, making the journey as controlled by the user as possible.

 

From the warm colours, cursive nature of the logo and centrally focussed driving dashboard feel of the site, the social, colloquial side of the brand is the main USP here, getting people physically together with similar interests and leaving the brand open to a fun social media plan via the quirky name, even opening the platform up into a reviewing system, similar to TripAdvisor, where the user can read experiences in addition to fully controlling where they sit. Making the brand and site fully controlled from both the passenger and driver users.

 

Sam Atchison, Creative Designer

To see the full design solution, check out the latest net magazine.