How Bopgun helped Character.com thrive after two brand redesigns with tailored social, email, & marketing

Brand: Character

Who are they?

Character.com are a Swansea-based online retailer specialising in children’s licensed clothing and accessories. Founded by parents with a mission to offer kids the latest styles from their favourite TV shows at affordable prices, Character.com brings beloved characters to life through fun and stylish apparel that kids love and parents can trust.

Design Solution:

Within a short time, we helped Character seamlessly transition their internal and external communications to align with the new brand redesigns. We created engaging social media and email templates, along with clear internal communication guidelines for employees to maintain brand consistency. Our approach ensured a smooth and exciting shift, keeping both the team and the audience connected with Character’s refreshed identity.