How AR boosts consumer engagement

Turn any product into an enchanting interactive experience

It’s time to take your consumer engagement to the next level by hopping on the AR (augmented reality) bandwagon.

Fancy trying on new clothes but don’t have enough time to go to the shops? No problem. Want a new piece of furniture, but want to see what it looks like before investing? No worries, AR has got you covered. 

AR and consumer engagement go hand-in-hand and will hook your customers by turning any product into an enchanting interactive experience. A happy, engaged consumer will be more inclined to stick with your good or service, increasing your retention rate too.

So, how does AR increase sales and consumer engagement?

1. Eliminates the unknown

Customers are put off from purchasing if they’re unsure. It’s understandable when more often than not, return processes are tiresome and annoying. People enjoy a quick and easy process, with the option to simply try out products before buying; AR does just that while enhancing customer satisfaction.

2. Captivating

When a consumer can interact with an object more organically, customer experience becomes boosted since there is an added sense of presence and the option to engage with digital content more intuitively.

3. Gamification

If you wanted to, you could bring a dinosaur into your store. AR doesn’t have to be just convenient – you can make it entertaining too. When you encourage customers to explore and interact with your store or product in a fun manner, there’s the added benefit of customer experience, which can increase sales and retention.

Test it out for yourself!

Click here if you’re on mobile or scan below to try our simple, yet amazing, octopus-themed AR – it’s quick, easy, and mind-blowing.

The Dynamic Duo of Customer Engagement – QR and AR

If you’ve just scanned our QR code to access our AR, you must be thinking, “Wow, that was easy!” And you’re not alone – have you noticed that QR codes are popping up everywhere nowadays? They’ve become a new staple for businesses, making it easy to access additional information on the go.

In case you’re not familiar, QR codes are two-dimensional barcodes that can be scanned by smartphones to reveal a wealth of information – from website URLs to product details and even contact information.

QR codes and AR are iconic duos in the marketing world and for good reasons! By combining these powerful tools, businesses can unlock new opportunities to engage with customers and provide innovative experiences that drive growth and loyalty.

Imagine walking into a shoe shop – and you can try on different shoe colours without ever taking off your own shoes! With the help of QR codes and AR, this futuristic shopping experience is possible and easily accessible.

Summary

In summary, QR codes and AR work well together because they provide a quick and easy way for customers to access additional information while providing an immersive and interactive experience, leading to increased customer engagement and sales. 

In particular, AR is a powerful tool for engaging consumers and enhancing the customer experience with the ability to inform and entertain, improving customer retention. If you’re looking to create something standout while attracting more customers, AR is worth it.