In today’s society there aren’t many places online you can go without some sort of social media presence. Social platforms are now key sites that you can be using to your advantage. The potential ways and opportunities to use social media to grow your business are endless, from staying relevant and up to date, to generating new traffic and publicising yourself farther than before. Here we are going to go through what we think are the top 5 benefits of using social media for your business:

1. Brand Awareness

By using a multitude of different online platforms you’re opening yourself up to a whole new audience and reach. Sharing information through sites like Facebook, Twitter and LinkedIn mean you can target new audiences, especially the younger generation. By sharing blog posts and website links this is then diverting this new audience where you want and generating new traffic to your sites.

2. Analytics

A massive benefit of social media is how quickly you can share your content and see results. For example let’s say you’ve written and published a blog post on your website, you can now share that link with your audience across the various platforms. Using hashtags you can even reach audiences that may not yet follow you. Now you can look at the analytics and track how many people your post has reached and how many have opened it, as a result of this you can see what works and what doesn’t. You can also see which social media site is giving you the most traffic to your website.

3. Interaction

Having a direct link to your audience (and potential customers) means that you can now easily interact and build relationships with your audience. A lot of brands with customer service tools use sites like twitter to be able to quickly respond to customer concerns and issues. Communicating with your audience in this way allows them to get to know you on a personal level and help them trust your brand, and for you being able to listen and learn from your audience can help you to make smarter business decisions.

4. Cost Effective

Unless you want to start running ad campaigns or boosting posts, social media sites are completely free to set up and use. This is the perfect excuse to start and take advantage of a free and potentially powerful tool. However if you do decide to run an advert or campaign you can decide who you want to reach and set it to be sent out specifically to those people, you can think about your demographic such as age ranges, locations and more. This means you can either run an ad to target your existing demographic or experiment and target a new audience. You can track and measure the results in real time.

5. Higher SEO Ranking

Although posting on social media doesn’t directly affect your rating, studies have shown that marketers who have used social media for a year or longer have seen improvements in their search engine ranking. To help give yourself the best chance to rank better, post high quality content often and use targeted keywords. Once you start posting regularly you’ll start to establish your audience who will like, comment and share your content. It also gives you the opportunity to then get in front of influencers who will possibly write about you and provide you with those useful backlinks, which will help in directly raising your SEO ranking.

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