4 WordPress Features You Need To Improve Customer Retention and Acquisition
14th April 2023
If you already have a WordPress website, you’re in good company.
WordPress powers almost half of all websites on the internet, and it’s easy to see why. With its immense versatility and a vast array of plugins, it’s a fantastic platform for customising your site to your exact needs. And the best part? You can upgrade your current WordPress site at any time. But are you making the most of its potential for improving customer retention and acquisition? If not, here are four powerful features you need to start using on your WordPress site right away:
1. Email Marketing Integration
Email marketing is a great way to keep in touch with your customers and keep them engaged. When you integrate your email marketing software with your WordPress site, you can collect email addresses and other customer data, making it easy to send targeted email campaigns that your customers will want to receive. A handy plugin we often use for our clients is Contact Form 7, which can be used with Newsletters Online to automatically add people to your email list. It’s an easy and effective way to keep your customers engaged and interested in your brand. To give you an idea of how it works, here’s a snapshot of one of our email campaigns that we’ve scheduled and sent out using Newsletters Online.
If you’re looking to learn more about email marketing that boosts customer retention – take a look at this blog here.
Here’s an example of one of our email campaigns that we created using Newsletters Online, which is a tool that can be easily integrated with WordPress plugins.
2. Personalisation
This is all about tailoring your website experience to the individual customer. I mean, who doesn’t want to feel special when they land on a website? With WordPress, you can give your customers VIP treatment. WooCommerce, a plugin we’ve used for many of our clients (such as Boka and Slimsticks) has the option to add Personalised Product Recommendations, which uses a customer’s purchase history to recommend related products. Using a plugin like this will improve your customer satisfaction and customer retention.
In addition, showing personalised offers based on factors such as cart/order contents, browsing history, date, or location can encourage repeat business and enhance the shopping experience.
3. Customer Reviews
Customer reviews can be a powerful tool for building trust and credibility with potential customers. Often, when people consider whether to make a purchase, they’ll turn to customer reviews to get an idea of the product’s or service’s quality.
When adding customer reviews to your WordPress site, you’re showcasing your products and services and letting others do the talking for you – it’s a great form of social proof that will encourage potential customers to buy your product. WP Product Review is great for customers to leave detailed reviews with ratings and pros and cons. You can then display these reviews on your product pages, giving potential customers a better idea of what to expect. You can take it one step further by combining it with the Trustpilot plugin (one we’ve used for clients in the past), which collects and displays customer reviews on your site, increasing your credibility and giving customers a better idea of what to expect.
4. Customer Support
Providing good customer support is crucial for retaining customers and building a positive reputation for your business. With WordPress plugins, you can integrate various tools directly on your website to offer excellent customer support.
One of the great examples is the live chat plugin, like Tawk.to, which we have previously implemented on our clients’ websites. This plugin allows you to chat with customers in real time, right from your phone!
You can enhance customer support on your WordPress site with plugins like Formidable Forms or Contact Form 7. These plugins offer a ticketing system that allows customers to submit their questions or issues while you can manage and track the conversation until it’s resolved. We’ve used Formidable Forms on our upcoming Puzzler site and can’t wait to share it with you soon!
In conclusion…
WordPress plugins can help improve your website’s functionality and user experience. From personalising content to providing excellent customer support, plugins can make your site stand out and keep customers returning. Whether you’re looking to increase sales, build trust, or simply make your site more user-friendly, there’s a plugin out there that can help you achieve your goals.
Why not explore the many plugin options available and see how they can benefit your customer retention and acquisition?
And if you already have a WordPress website and want to incorporate these features, we would love to help you.
We are a Bristol-based design agency passionate about delivering meaningful & lasting results. To find out more about how to contact us, click here.
